Advertising is the method of promoting a product that a person may need but is usually spoiled for options in a market where similar products of different companies are found. If there was only one brand of a particularly useful thing available, the manufacturers of that product don’t necessarily need to spend too much on advertising. It is only when competition comes into the picture that one needs to upgrade and under-price one’s product, along with increasing its availability to outdo the others. Traveling, that is moving from one place to another of considerable distance for business or pleasure and usually for a small duration can be called one such product which has competition galore. Advertising is particularly important in this field. Display ads are a classic and yet extremely effective means of advertising used in the travel industry.When one thinks of traveling, one thinks of a mainly sensuous experience- the sights, the smells, the tastes and the sounds. But even while one is imagining the smells one will encounter in a given place, it is mainly an act of visualizing. Travel advertising is about the visuals, even as it promises and delivers pleasurable taste and auditory experiences. Therefore, display advertising is primary to travel advertising.Think of a travel advertising campaign to any given place. Before any words are used to describe the place, one starts with the sites one is to see in the place. And therefore, in advertising for the travel industry, display ads are primary. Whether they are large scale billboard ads with giant photographs of the destination advertised, or the theme of the travel website, display advertising is the foundation of travel advertising.People want to see glimpses of the place in order to stretch their imagination enough to consider buying a travel package to that respective place that the tourism company is promoting. Seeing is believing, as the cliché goes. This is where display advertising prominently figure. Even if one expects the heat of a beach and the coldness of a mountain, it is still the visual key of snow and yellow sand with blue skies that operates in the mind of a customer.Display ads are costlier to make, but they are still the most traditional and effective forms of advertising. Obviously in the travel industry, colorful ads are a necessity. There should also be a degree of finesse that both beautifies the travel destination and yet gives an accurate and photographic idea of it. However, one has to consider the reach and power of display ads in the travel industry as they are the most direct examples of what one is to expect out of a promoted travel destination.Billboard ads are the most frequent form of display advertising. Email ads and websites also prominently feature display advertising. Even while preparing fliers and brochures for travel packages, display ads lay the foundation of their layout. One can even say that display advertising are a given in travel advertising and the travel industry cannot thrive without it.